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We spent a great weekend in the Norfolk Countryside 14 – 17 July this year at Latitude Festival.

The guys and girls from Greenpeace were there…

They had nets strung high up in the trees where kids got the chance to feel what it’s like to be a Greenpeace activist protecting the Forests. Our six year old son, Olly, wizzed down the zip line while we grabbed a fresh coffee in the Greenpeace cafe.

We all had a go with the Virtual Reality headsets that took us into the heart of the Amazon rainforest and experienced what it’s like to live alongside the Munduruku People who reside along the Tapajós river. The Munduruku have fought to protect their territory for centuries, but a series of vast hydrodams being proposed threatens to destroy their homeland and everything that lives within it. Not cool.

We had a great time bouncing around to the Coral in the afternoon and being rock n roll with Kaleo later in the evening. Definitely recommend the festival for singletons and families alike. If you make it one year pop and say hello to the Greenpeace guys you’ll receive a friendly welcome 🙂


Ban on diesel cars

There’s lots of helpful headlines in the UK this morning, about our government announcing the ban of petrol and diesel cars by 2040:

BBC News

2040 is much too late of course and is an old policy being used to hide the fact that the government continues to dodge the issue of illegal air pollution in the short term.

The government is today putting forward its plan to tackle air pollution “in the shortest possible time” but is talking more about 2040 than how it will actually move away from polluting vehicles in the next few years.

The Guardian

This is Greenpeace’s comment on the story:

Wednesday 26 July

Expiry date on dirty cars is good, but real action needed before 2040 – Greenpeace

Commenting on the government plan to tackle air pollution published today, Areeba Hamid, clean air campaigner at Greenpeace UK, said:

“The government is right to put an expiry date on dirty petrol and diesel engines, but 2040 is far too late. We cannot wait nearly a quarter of a century for real action to tackle the public health emergency caused by air pollution. Car manufacturers like Volvo have announced their intention to move away from petrol and diesel by the end of this decade. Germany, India, the Netherlands and Norway are all considering bans by 2030 or sooner. The U.K. has the potential to lead the world in clean transport revolution, but it is vital we stay ahead now through a more ambitious phase-out date to boost our domestic market, as other countries are catching up.

“While this plan makes the right headline-grabbing noises, in reality it means that children across the UK will continue to be exposed to harmful air pollution for years to come, with potentially irreversible impacts. Providing a long term vision is not enough, Gove still needs to
protect our health right now from toxic fumes polluting our streets.”

“The government cannot shy away any longer from the issue of diesel cars clogging up and polluting our cities, and must now provide real solutions, not just gimmicks. That means proper clean air zones and funding to support local authorities to tackle illegal and unsafe pollution.”

Nearly seventy thousand supporters took part in Greenpeace’s annual supporter survey. It’s been very inspiring to read how we all share similar values and feel the same way about environmental destruction.

They’ll be using your thoughts and comments to make their campaigns even more successful, and to motivate even more people to join the movement.
Thanks to everyone who took part.


Once you’ve made it through the telephone interview and onto the face to face interview, you’ll probably feel pleased, even a bit excited. You’ll want to do your best to impress us and show that you’re the right person for the job.

There can be so much to think about, so here’s some handy pointers to set you on the path to success at Thirtyone.

1. When asked what your weaknesses are, say David Beckham/Katy Perry. It’ll break the ice. Then say ‘persistent lateness’ or something.

2. Bring a box to the interview, point at it and say “I do all my thinking outside of that.”




3. Write your limitations down one arm. We admire honesty.

4. When asked if you want anything to drink, say “Just a glass of job please!” Then laugh for 10 minutes. No less.

5. Pretend your phone has rung and say into it; “What’s that, Mum? I seem ideal for the job?”

6. Loosen your jacket as you enter & say “Phew! Is it me or did it get 100% more dynamic in here?” Then high five Cara and Jonathan.

7. When asked if you got here all right, reply “I always succeed in getting to where I’m going”.

8. If you can’t see these handy tips working for you –  turn up with cake it works EVERY time.



VR in Fundraising

Finding new ways to engage supporters is vital – and if handled properly, VR offers the opportunity to increase empathy and bring donors much closer to the cause they are helping.

Is it just a passing fad? Is the cost worth it? We think yes, it’s worth it, to show supporters things they normally wouldn’t get to see.

Greenpeace has produced their first 360/VR experience, A Journey to the Arctic, that transports viewers to the pristine landscapes of the high North. The immersive quality of the video has been more successful than traditional video to deliver their message and get viewers to support their actions, that the Arctic must be protected from the looming threat of oil drilling and industrial fishing.

The app, which is called Virtual Explorer, features 360-degree films of endangered areas where Greenpeace is campaigning, including the Amazon and Arctic.

To watch, you simply download the free app and use Google Cardboard or other VR goggles.

Greenpeace has produced a bespoke, rainforest-themed VR Google Cardboard headset from recycled materials, which the user can view the 360-degree films on and is available to buy from them. Viewers can also watch the films using other Google Cardboard certified headsets, or via their phone without wearing one.

Virtual Explorer is available now for both iPhone and Android phones.

It will be interesting to see how the technology develops over the next few years but, in the meantime, there are learnings we can take from it right now and it clearly pays to make the donors feel part of the story.

It’s Christmas Jumper Day!

In the true spirit of Christmas, there were some seriously questionable festive ensembles in our office last Friday. Employees embraced their best yuletide yarns to help raise much-needed funds for the Save the Children charity.

See our wonderful knits here!



Air pollution isn’t just dirty. It is poisonous. Diesel cars produce Nitrogen Dioxide, one of the most toxic air pollutant in cities.

4 out of 5 new diesel cars will be pumping out dangerous levels of Nitrogen Dioxide – some 15 times over the legal limit.

UK’s High Court found the government guilty of underestimating how much diesel cars will worsen the pollution in our air.

download2Dirty air is responsible for cutting short 40,000 lives in the U.K each year and if the Government continues with its current policies, some parts of the country will not fall to legal pollution levels until 2025.

Their failure to act is condemning a whole generation of children to poor quality air and health problems. It’s not acceptable that our children and grandchildren are being exposed to dangerously polluted air is it?

Lots of people make healthy decisions in their day-to-day lives – they choose to eat healthily, keep fit and exercise, they don’t choose to breathe dirty air. But the sad thing is, many people can’t avoid it.

Living near a busy road carries the same risk as passively smoking 10 cigarettes per day.  Greenpeace wants a real commitment from the government to invest in cleaning up our air. We are working hard to make this happen.

Sign the petition to tell Theresa May to cut diesel emissions – ban any new diesel cars from coming onto our roads and accelerate the shift to cleaner, greener road transport.

The majority of us have to work. We spend a lot of time working so why not enjoy what we do and make a difference to the world we live in at the same time. Also realistically, we all have rent to pay and the odd beer to buy.

As a fundraiser you will raise money, and be proud of doing it, because without you and our colleagues, charities would not have the finances they need to change the world…

storm trooper legoWe have always wanted to create a business we can be proud of. So to make this happen, we need brilliant people who inspire and deliver change all around them. That’s why we’re always looking for talented, ambitious and positive folks to come and join us.

We pay well – you’ll start on £7.50 per hour with an uncapped monthly bonus of £300.  You’ll be fully employed with contracts and all company benefits. Lots of paid holiday – 28 days to be exact

We provide a clean, bright, positive, non-pressurised atmosphere and you’ll get your own desk!

You’ll get a decent number of breaks, four a day, so that’s one after every hour and thirty minutes of calling to rest your voice.

Free tea, coffee and chilled water and a great break out space with Wi-Fi, TV, pool table, air hockey, board games and a library!

We’ll develop you too, it’s in all our interests to make you the best professional fundraiser you can be, so we’ll give you first class training and on going feedback – you’ll never stop learning and improving.

We party! Every summer we have a big BBQ and of course a Christmas shindig plus we celebrate our birthday every October too. Yes, food, drink and all for FREE!

All we ask is that you arrive at work with a positive attitude, an ability to have a conversation and the will to make a difference… we will help with the rest.

Go on, what are you waiting for, pick up the phone and talk to our lovely Cara about starting your career with us.

GreenpaceeThere’s eco-awareness, eco-consciousness, eco-activism and then, there’s Greenpeace, the defenders of our ecosystem.

Greenpeace has been campaigning against environmental degradation since 1971. It stands for positive change through action. It investigates, exposes and confronts environmental abuse by governments and corporations around the world.  The tradition of ‘bearing witness’ in a non-violent manner continues today.

We decided to join the fight and work with Greenpeace because we care about the Environment. This has to be a given, if you care about the planet we live on, there is no time more critical to saving it than right now.

We wanted to make a bigger social impact. Working with Greenpeace has allowed us to play a part in a cause that is bigger than ourselves alone.

We are always ready for a (good) fight. We’ve always been ready to stick up loudly for what we believe in. If you’re looking for a good cause to focus on, organisations like Greenpeace always need people to work on the “frontline,” we talk to people and use our gift of persuasion to convert others to the cause.  The people we work with share our passion for a good cause, and working together toward a common goal creates the kind of positive work atmosphere most people would love to have.

We all know that saving the Earth isn’t about saving ourselves – it’s about making the world a better place for all, people, plants and animals, in this generation and for hundreds of generations to come.

Taking care of the Earth is not just a responsibility – it’s a privilege.



WCD16_SocialMedia_GI_Thunderclap_HeaderWe all know someone who has been affected by this horrible disease and this year already it seems we are losing so many British greats to it. Alan Rickman, Lemmy, David Bowie and now the adorable Terry Wogan.

Here at Thirtyone we take part in a lot of fundraising, after all its our job, and we’ve decided to do our bit during World Cancer Day.

For the first time, Cancer Research UK, Anthony Nolan, Breast Cancer Care and the Movember Foundation are joining forces for World Cancer Day on Thursday, February 4.

The charities are calling on men, women and children to wear a Unity Band so we’ve brought lots already from each charity and will be selling them to our wonderful staff along with our old favourite – cakes!

World Cancer Day is a chance to reflect on what we can do, make a pledge and take action. Whatever you choose to do ‘We can. I can.’ make a difference to the fight against cancer.

Visit worldcancerday.org/get-involved to find out how to get involved in World Cancer Day.

Welcome to 2016…

So, lose two stone and the muffin top around my middle. Get fit and survive “Only the Brave” – a five-mile run with 20 obstacles thrown in for good measure.

Spring-clean my cupboards, house and finances. Be a better wife, mother, daughter and friend. Read more books, be more organised and become a much more patient, kind, lovely and charitable person.

Yep you guessed it, these are resolutions I have made in some shape or form and have broken by day three and discarded by day seven.







I’m not alone – fewer than a quarter of us will keep our resolutions, which makes me wonder why we bother? I believe it has something to do with the optimism of a fresh start. Goodbye and “let’s forget about it” to the past years mistakes and hello to the new improved us!

I think a lot of us fail because we put too much pressure on ourselves; we set goals because we think we “should” or “ought to”; but we need to cut ourselves some slack and not give up at the first sign of failure. I’ve always taken the “all or nothing” approach to resolutions and therefore give up at the first bite of chocolate cake, a missed gym class or a small glass of wine.



So, I’m going to stop beating myself up and just try my best.  When all is said and done, we know a new year’s resolution is something that goes in one year and out the other…

Happy New Year!

guido_fawkesRemember, remember the fifth of November
Gunpowder, treason and plot.
I see no reason, why gunpowder treason
Should ever be forgot.


Bonfire Night celebrates the failed attempt by Guy Fawkes to blow up the Houses of Parliament back in 1605. Realistically, on the 5th of November people forget the history and just enjoy the chance to let off fireworks, have a bonfire, cook sausages outdoors and drink tomato soup.

Firework Fiascos

Firework displays don’t always go smoothly.  For example, in August 2009 over 100,000 people assembled in Bournemouth for a “heart-pounding, roaring, glowing, explosive event like no other – the launch of 110,000 fireworks in 60 seconds or less”.

What happened was 100,000 rockets were all let off at the same time from a barge just off the shore. People turned to one another said, ‘was that it?’ or ‘what was that?’

Fake Bonfires – yes that’s right – FAKE bonfires! 

There was a new development for Guy Fawkes celebrations in 2007 – fake bonfires. The reason is because of the astronomic increase in cost of public liability insurance, which is now required for November 5th celebrations.

Strangley, the problem is the cost of insuring the bonfire and not the firework display!?

Even our very own Trowse, Norwich had its own fake bonfire!

The Trowse community group organised a fake bonfire display, which was projected onto a 30ft by 15ft screen. The idea of using a film came after they brainstormed alternatives when insurers refused to cover their bonfire.

A spokesman for Trowse, said: ‘Quite a few people came and I think it went down rather well.’ The three-hour film featured a bonfire that he had filmed in his back garden before the recent concern over public liability insurance.  The fake bonfire was popular with parents of young children who didn’t have to worry about their little ones getting too near any real flames.

Although we don’t think you can beat having the warm glow on one side of your face whilst dripping ketchup down your sleeve.

If you fancy celebrating in traditional style with flames and loud bangs here’s what’s happening near us.

Fireworks Displays in Norfolk

Wherever you are this Bonfire Night have a safe one and don’t light the bonfire until you have checked these little fellows are out of it.

8623.Ben Hall (rspb-images.com)




cb_bdayThree of the best!

On this day, 30th October 2012, working from a room at home, Thirtyone fundraising was founded.

The last 3 years have been an amazing rollercoaster ride and we’re delighted that we’ve been able to work with so many amazing charities.

We’d like to thank our colleagues, past and present, who’ve contributed to our journey and all of our lovely loyal clients!

The day is finally here!

greenpeacefounders1The big day is finally here! Today, the Sundance award-winning film about the early years of Greenpeace, How to Change the World, premieres in cinemas across the US and UK. But don’t worry if that’s a little far for you to travel, the film is coming to Norwich’s own Cinema City.

Movie Trailer


Raising funds for charities and not for profits is a good thing, a really good thing.

These organisations exist because there is a real need for the work they do and that costs money. Typically there is little or no funding from government so the money to pay for their existence relies entirely on the generosity of others. There are many ways for these groups to “reach out” and ask for help and donations and they all have a place within any well thought out fundraising plan. Of course some are more effective than others and some come with potential pitfalls or issues.

Face to face fundraising

36_GreenpeaceThis method is probably the most obvious, whether it’s fundraisers knocking on the door of your home, meeting you in the street or in a shopping centre.

This is very effective way to get a message out there and is a great source of new donations and supporters. There are few issues to consider, face-to-face contact with people can be a wonderful experience but it can also be a little intimidating and an invasion of your personal space.

There is also the risk of “over-zealous” fundraisers stretching the facts and saying or doing anything just to get a new supporter on board.

Direct Mail

GSTTC_Bangtail6Posting information and requests for support of a good cause has been a very successful route for many years and still remains a preferred option for some organisations and potential donors. It’s a clear way to get the facts out and of course, a picture paints a thousand words.

However, postage is costly, the time to fulfill packs and process returned paperwork is time consuming and of course there is the environmental impact of using so much print and paper.


wateraid_drtv_201101TV is a great vehicle to obtain support, carefully thought out images, compelling voice over and written facts on screen. This method is very costly and I don’t know about you but I find some of those ads quite upsetting. I know that’s the point but I don’t like the typical main message which is “guilt someone into giving”. Of course you can switch channels or blank it out, this method still relies on someone being moved enough to “do something”, to call a number or go online.


Web and digital ads

2412-arc-main21If the right balance is struck you can achieve a lot of exposure for not too much money, catching a surfer shopping with their card in their hand, and with the right message a donation is just a click away. This route as with others is quite easy for a potential donor to click away and simply ignore, the screen is offering so many other more pleasant images and messages a user’s eye can easily become distracted.


Telephone fundraising

floorSince its invention in 1876 the telephone has been connecting people all over the world and provides an easy channel to “speak” with potential supporters of a cause. You get all the benefits of human interaction but without personal space being invaded or feeling intimidated, the option to simply hang up is always there as a security blanket.

As an organisation needing to raise funds, the key issue is ensuring you use the right agency, a group of professionals who behave responsibly and ethically. Fundraising is about getting the balance right between a great sales pitch, generating cause awareness and good manners.

Using the telephone you can record every conversation that is made, no more worrying about what has been said, you can hear and digest everything that a good professional agency is doing for you. Good fundraisers also work to an approved script, it wouldn’t be possible or sensible to try and script for every possible comment on a call so a telephone fundraiser needs to be well trained and coached to ensure the right words and approach are always used.

The telephone is also immediate, after a good well balanced and compelling conversation someone gets to make the decision there and then to support. We all mean to support things when we see posters, a web advert, or a person in the street but with life becoming busier than ever, we forget or continually put something off. Most people have a mobile telephone these days, we are all much more accessible, having a chat whilst on the train, at your desk, on your lunch break or even while out walking the dog?

Ok, it’s not “the perfect fundraising method”, I’m not sure that even exists, and there are some fundraising companies that employ pushy sales tactics, out and out sales people that only really care about getting the next person on board regardless of their circumstance or the cause they are calling for.

I know that some people just hate receiving cold telephone calls so some feathers will always get ruffled with a telephone fundraising campaign, but again pick the right agency who represents your cause professionally, treats everyone fairly and with empathy.

How to opt out?

As a telephone agency who only charges their clients based on the new supporters it generates, it is not in our interest to talk to people who really don’t want to be bothered.

There are usually three types of people to speak to, the people that hate receiving calls, those not interested in what has to be said and want you to go away, no problem we’ll go away.

There are people who get what you’re doing and how you’re doing it, and are happy to talk and are open to supporting. Then there is the vast majority, the middle ground people, the people who are on the fence, these wonderful people who perhaps don’t know how interested they are until they actually receive a call and have an informed chat with a fundraiser.

Those are the really beautiful people, they are the majority and they are the people we need to reach.

Our Summer BBQ

The forecast was for thunder and lightning but as the old saying goes “the sun shines on the good folk” or something like that…

The sun was out, shorts were worn and shirt sleeves rolled up all for our annual BBQ at the very friendly Garden House on Pembroke Road in Norwich. Food was great, beer went down well and lots of giggles were had.

Summer BBQ


We’re very happy to work with such fab people. You can check out our pics here >>> Summer BBQ 2015

So, a couple of months ago my colleague Shane and I decided to join 26,000 other cyclists for a 100 mile cycle challenge that takes in the sights of London and the Surrey hills, the Prudential Ride London Surrey 100.

We’re not seasoned club cyclists but I’ve done a bit in my youth (turned 40 this year) and Shane is a young guy in his 20’s partial to a pint and a fag, but we planned to put in lots of training to cope with the leg-busting climbs!

Our training didn’t go exactly to plan but we were up early and ready to get on our two wheels with thousands of other people. The event begins at the Olympic stadium in Stratford, east London, and finishes on the Mall, via the sights of London and some pretty tough climbs in the Surrey countryside, but the best bit has got to be that the roads are closed to other traffic!

I set off at 7.15am and Shane 8.30am from the Olympic Park.

London started to heat up and was pretty damn hot by mid-afternoon – during my ride, the conditions were more or less perfect. It was sunny with not too much wind. Even the 7.15am start wasn’t cold although there were some riders wearing cycling tights not shorts, long-sleeved tops and some actually had waterproof jackets. Bet they were sweaty after an hour or two!

I’m proud to say we both crossed the 100-mile line at the Mall in pretty decent times, sunburnt, achy, exhausted but with big smiles. Medals handed out and goody bag gratefully received, the whole organisation of the event was brilliant.

We were fundraising for the RNIB because having worked with them we know what a great bunch they are. The charity provides vital support to people as they’re diagnosed with sight loss. One of the most important things they do is talk to people – go through all the available options, and reassure them during what can be a distressing time.

We managed to raise nearly £2,000 between us and believe it was the threat of photographs of us in Lycra pinging into peoples email boxes that made them cough up!

Would we do it again? Not sure, ask us again in 24 hours and a couple of beers…

We are different…

headsetWhen we founded Thirtyone it was on the back of simple ideals and values and we try to live by them everyday.  We call the UK public and ask them to support charitable and not for profit organisations, some would label us a ‘call centre’, we’re not keen on that term – it conjures up images of people crammed into small spaces with tiny desks.




blogWe prefer the label ‘fundraising agency’, because that’s what we are. We’re a team of individuals who want to make a difference and enjoy our successes. Here’s a revelation – we enjoy what we do and we’re pretty good at it too!

We all like to think of ourselves as charitable, intending to do more and give more, but life does have a tendency to get in the way, so our best intentions of donating to ‘that’ cause on the website or via text sometimes doesn’t materialise.




There are some amazing organisations doing vital work and they need continued support. We try to bridge that gap; we try to connect people with causes that need your help.  We know, you can’t support everything and worry about everyone, but we still need to ask the question, we do it professionally and with care and if you can’t help this time, maybe you’ll enjoy a conversation with one of the team and you’ll be able to help another day or in another way?


starting outThirtyone was set up on a tiny budget, [seriously it was really tiny], everything was about best value. From our chosen premises to the furniture, we put the desks together ourselves, potted plants and set up tunes for the floor.

We wouldn’t still be here if we didn’t keep an eye on the numbers and just like any other business we have to make a profit to pay everyone but we make sure it is not at the cost of anyone else.  We only ever work on an acquisition basis, so we only get paid when we bring a new supporter on board, meaning no risk for the charity.

We’re good at what we do and we’re confident in our fundraisers ability to deliver.


telesalesNo matter how nice and refreshing we think we are, we know that telesales, telemarketing, telefundraising, whatever you prefer to call it, has got a bad rep. This is because poorly trained callers are being let loose on the British public. Our guys aren’t let near a phone until they have gone through our training principles and we are confident they can represent our charity clients professionally.  All fundraisers at Thirtyone undergo training to advise and guide them on indicators where an individual should not be sold to, whether because of their health, age, finances or a gambling addiction. Our aim is to provide our clients with new supporters acquired in an ethical way who can sustain their support.

Pushy sales techniques have no place at Thirtyone; we don’t employ aggressive tactics or use guilt to gain support.

Our calls are about two adults having a conversation about a particular cause or issue. We don’t rely on the generosity of the elderly, we never knowingly call anyone over the age of 75 years old, not because people of that age can’t or don’t want to help, but we believe the senior people in our society have done their bit and shouldn’t be bothered with our telephone calls.

We never ask for huge sums of cash, for us it’s about getting more people on board rather than big cash amounts, can you imagine the difference it would make if everyone in the UK regularly gave £1 per week to charity?



wrong-number-dudeWe buy consumer data records from trusted data suppliers so we only call people we have the right to call, the people we speak to have either taken part in a legitimate telephone or online survey expressing interest in the organisations we work with, or their records are publicly and legally available to call.

We’ve made it easier for a consumer to opt out of receiving calls. If a consumer dials 1471 after receiving a call from us they will hear this recorded message;

“you were called today by Thirtyone, we fundraise on behalf of UK charities and not for profit organisations and we will endeavour to call you again at another time. If you would prefer not to receive another telephone call, please dial 01603 859658, leave a message confirming your name and telephone number and we will remove you from our calling list, thank you.”

This provides consumers with control over what calls they receive from Thirtyone and offers the chance for them to “opt out”.

If we do happen to call someone who really doesn’t want to be called, we won’t call again. Ever.

We also provide the data supplier’s contact details so you can call them and ask to be removed from future marketing and other company lists too. We know things aren’t perfect and yes sometimes a name and number will slip through the net, so if we call you and you don’t want to be called, just tell our fundraiser, they’ll say sorry, they’ll mean it and we won’t call you again. That’s a promise.


The Spooky GangIs fundraising a career choice? Yep, we think it could be for the right person in the right company.

We are doing our best to be a good employer, our fundraisers are paid more than any other in a similar role, our offices are bright and colourful, we have a cool break out area if you fancy a game of pool or air hockey and a library and board games if you fancy peace and quiet.


In the years to come, we want to be able to look back and be really proud of the business we’ve all helped to create. Thanks for taking the time to read this blurb and if you fancy popping in to say hi, please do; we’ll put the kettle on.


Right now, Shell is preparing to drill in the Arctic for the first time. If we don’t stop them, it could be the beginning of the end for everything we hold dear – because if we’re willing to let them risk the destruction of this beautiful, vital, pristine landscape at the top of our world, what won’t we let them do?

Our fundraisers are working hard every day to encourage the people of our great nation to get involved and help Greenpeace in their fight to Save the Arctic. Please join in.

In 26 days Shell could begin drilling in the Arctic. We are working hard talking to people every day to hopefully get them on board to help to save the Arctic. Before the region is subjected to potentially irreversible damage. Before they threaten the home of the polar bear.

We need to stop Shell before it’s too late. Greenpeace are determined to save the Arctic, but in order to really make an impact they need us all to do our bit. You can find out much more about Greenpeace and the Save the Arctic campaign by giving us a call or checking out Greenpeace’s website.



Doodle days…

Stuck somewhere, waiting or listening with pen in hand? Chances are you’ll start doodling. Printed letters grow faces and legs, an underlined word turns into a pile of boxes, or a decorative border appears round the edge. Our talented fundraiser Henry doodles about the cause he is working on, the Save the Arctic campaign for the brilliant Greenpeace.

photo 2 photo 3 photo 4

Summer’s coming…

It’s May. The sun is out. This is the happiest Norwich people have been since  have been since Norwich City FC got into the premiership.  If you’ve been out and about in the last few days you’re almost guaranteed to have experienced at least one of the following:

Some of the lesser-spotted British summer scenes include white see – through leggings, a group of young professionals drunk on a river boat or someone with a very unusual sun burn pattern.

RNIB lottery team

OK, so you’re interested… But is it really the job for you?

Shy, retiring types need not apply!

You need to have plenty of confidence to be a successful telephone fundraiser as a charming and persuasive personality will help you sell. Other qualities you will need are:

  • Excellent communication and listening skills
  • A polite and friendly manner (being rude never gets you anywhere)
  • Lots of initiative
  • A positive attitude
  • The ability to think on your feet

It’s also important to be able to deal with negative responses from customers who don’t want to talk to you, and above all, you must enjoy the buzz of working under pressure and meeting targets. You must have experience in telesales and be very results driven.

Working for Thirtyone is rewarding, our offices are vibrant, exciting and competitive, you’ll be working with fantastic people and there’s a great social side to the team too.

Still thinking that this is you? That’s great because we’re currently looking for talented and motivated experienced sales people to join our team. 

We specialise in telephone fundraising for charities and not for profit organisations, our aim has always been to be a Fundraising Agency, not a call centre.

The starting salary is £20,800 per annum (£10 PH) plus an uncapped bonus package giving a realistic OTE of £25,000

Get your CV up to date and get in touch with us!

Greenpeace team





So, our MD, Jonathan has decided to join 20,000 other cyclists for a 100 mile cycle challenge that takes in the sights of London and the Surrey hills. He’s not a seasoned club cyclist but he’s done a bit in his youth (he turned 40 this year) and he’s planning to put in lots of training before August to cope with the leg-busting climbs!

He’s raising money for the RNIB because having worked with them he knows what a great bunch they are. The charity provides vital support to people as they’re diagnosed with sight loss. One of the most important things they do is talk to people – go through all the available options, and reassure them during what can be a distressing time.

To make sure it’s easier for people to get out and about they help with practical things, like visual aids or mobility training too. This help and support enables people to keep control of their lives and develop independence despite their sight issues. It really is a fantastic charity and one that deserves our support.

Any amount you can give will be really appreciated, and lets face it, he will be in lycra so that’s got to be worth something!

Please – Sponsor Jonathan here.



Our Journey…

Hello, we’re thirtyone fundraising and we’re here to raise as much money as possible for great causes [and not charge them the earth to do it.]

Armed with lots of experience and a cunning plan, two of us quit our jobs and founded thirtyone in November 2012. We started off in a cold office, with our laptops on our knees, knowing most of our friends thought we were mad. By February 2013 we had five fundraisers working with us and had won our first contract.

Today, we have a team of sixty people, been nominated for awards, have local and international clients and warm colourful offices!

With an original start up budget of £60k, our vision was to become a fundraising agency not a call centre. We began as a small company and we haven’t really changed the way we approach the business. We aren’t afraid to do things differently, and we’ve never given up on a good opportunity no matter how scary it seemed.

We’ve gone through two expansions in the last year, both funded from company profit. We opened up a second floor when a contract doubled in size and then the ground floor as a dedicated training and development area. Last year we were lucky enough to become part of the Future 50 and the support we’ve received has been brilliant. Knowing we have local support has really helped us to grow in confidence and last year we were finalists in two categories in the EDP Business Awards, Director of the Year and Business of the Year. We didn’t win either but watch this space for this year!

Back in July 2014 we hit our first massive £1 million milestone for Greenpeace’s Save the Arctic campaign, it’s one of the biggest campaigns Greenpeace has ever undertaken. We started working with Greenpeace in February 2013 and it’s been truly inspiring to see how hard our team worked to achieve this great milestone.

Then we did it again in November 2014, but this time for the brilliant Royal National Institute of Blind People (RNIB) via their lottery campaign. For us this was a great campaign to be involved in as an increasing number of charities are
turning to lotteries as a way of making steady money. Lotteries stand out from other fundraising methods because they are a form of incentivised giving: supporters are rewarded. This helps to attract people who might not normally donate to an organisation.

We are keen to do more locally and have already worked with the East Anglia Air Ambulance to drum up support for their lottery and we sponsored an award at the EDP’s Stars of Norfolk Awards.

Jonathan, our MD, keeps a close eye on the numbers, we wouldn’t still be here if he didn’t! The company has no debt and needs no additional funding to achieve its forecasted targets. Ultimately we want to deliver growth for us, our clients and our fundraisers too.

We’ve just given our offices a makeover and now they are bright and colourful and our website has been given an overhaul by our brilliant pals at Selesti.

Being a local employer we are mindful of our impact on our community and the environment, and have made our offices as ‘green’ as possible, doing away with most of our paper (all our guys get their payslips and P60s electronically) and we recycle everything we possibly can. In the years to come, we want to be able to look back and be really proud of the business we’ve created.

Thanks for reading and if you fancy popping in to say Hi, please do 🙂



Red Nose Day!

Whenever there is a public event for charity, the thirtyone team are hot on it and join in!

Today it’s Red Nose Day 2015, yesterday we had a cake sale, yep we lurve the cake and today we are all wearing something for money. Mostly consisting of red noses and onesies but you get the drift!

Since its launch in 1988, Red Nose Day has become something of a British institution. It’s the day, every two years, when people across the UK can get together and do something funny for money at home, school and work. Comic Relief spends the money raised by Red Nose Day to help people living tough lives across the UK and Africa.

We’ve almost hit the £100 mark in donations from our brilliant fundraisers and we always double any amount raised.

Our fundraising partnership with the brilliant RNIB started in February 2014 and the money pledged is down to the efforts of our team members and the generosity of supporters.

The RNIB will use the money to help the estimated two million people in the UK with sight loss live full and independent lives. RNIB offers support to everyone affected by sight loss, but can only help one in three of the people that need its support.

To reach the £1m pledge is fantastic and a real testament to how hard our team has worked to achieve this great milestone. Well done guys really proud of you all 🙂


We took part in this years Save the Children’s Christmas Jumper Day and put on our most hideous (oops we mean best) Christmas jumpers to raise money for this fab charity. And ate copious amounts of mince pies…

And this year the UK government has promised to double any money raised!

EDP Business Awards

It’s the morning after the night before and what a night! We were lucky enough to have been nominated and become finalists in the EDP Business Awards. Two categories, Director of the Year and Business of the Year. Such a brilliant night, met some wonderful people and it’s great to see local businesses thriving.


P.S Had a beer or two now it’s November and didn’t try my hand at morris dancing in sober October, couldn’t find my hankies!

Cheers everyone, have a great weekend!

Sober October…

“It’s a great advantage not to drink among hard drinking people.”   F. Scott Fitzgerald, The Great Gatsby

In October the nights draw in, the days shorten, we have months of baggy warm clothes to look forward to and we pack thoughts of having a toned torso away for another year. I have never felt guilty about drinking or being generally unhealthy [odd pack of cashews, big bar of fruit and nut and a few bottles of Coors have been my best friends quite often]

But not anymore. October this year heralds not one but two national campaigns.

1: Quit smoking – Stoptober

2: Go Sober for October, a charity initiative to raise money for MacMillan Cancer Support, which urges us to stay off the booze for 31 days.

I don’t smoke, but I fancy the challenge of a month off booze, so I’m going for it! I may find I don’t miss it at all, give it up entirely and suddenly have the energy for Morris Dancing (is it possible to do that sober? I’ll let you know)

Well, folks – we did it. All of us here at Thirtyone are very excited and extremely proud to announce that we achieved the milestone of raising one million pounds for Greenpeace’s Save the Arctic campaign. Lets all have cake!

We’re growing!

We are really excited at the moment as we have expanded to provide a dedicated training and recruitment area situated on the ground floor.